Tuesday, September 24, 2013
I ♥ House of Hackney
With the return of Downton Abbey to British television this past Sunday, my deep longing for the United Kingdom has kicked in with full, panging force. All the more reason to pseudo-shop the new collections from House of Hackney.
Hackney is one of the (best) boroughs in London, and my home for the time I lived there. In addition to being an up and coming, largely tube-free region of Northeast London, it's also the name sake of husband and wife team Frieda Gormley & Javvy M. Royle's (SO British.) two year old brand. With a flagship store in Shoreditch (jusssst on the border of Hackney) and placements in Urban Outfitters, etc etc, they've accomplished a lot for such a young brand.
I was immediately drawn to the Dalston Rose line, Dalston being my primary hood. It's super girly, but I could see little flourishes of it even in very contemporary homes. Personally, I'd make tea every afternoon in that little mug there. But I also think the Hackney Empire collection has the most punch.
In many ways, their home goods sensibility and aesthetic reminds me of Timorous Beasties. They seem to thrive on putting a modern and/or cheeky twist on what it quintessentially English or Scottish. The word they always throw around about both brands is "subversive." But in addition to home fabrics, etc, House of Hackney also does clothing-- something I just dream that TB will expand into one of these days. (Please, please, pretty please.) H of H describes themselves as Colefax & Fowler on acid... okay! While no one will ever replace TB in my heart, you know I can get behind a "more is more attitude."